Welcome to You Want Pure Air

You Want Pure Air was founded in May 2025 by Valerie O’Mahony and Jim Coulthard, both long-time advocates for social enterprise. Drawing on decades of community-focused work, we launched this company with a simple but powerful vision: to make clean, healthier air accessible to all.

We believe that true business success stems from taking care of customers. That’s why every product we offer is selected not just for performance — but for the positive impact it can have on your health, wellbeing, and peace of mind.

 
Through our research, we found what many already feel firsthand: a rising number of people struggle with airborne allergens, poor indoor climates, and respiratory discomfort. So we set out to do something about it—not by trying to change the world overnight, but by helping our customers change the world inside their homes.

Partnering with trusted industry leaders, we have handpicked a collection of high-quality air improvement systems tailored to real needs. Because breathing better isn’t a luxury—it’s essential. Shop from the comfort of your sofa —simple, seamless, and all about making it easy for you. We might not change the planet in a day… but we can help transform your home.

Style and sustainability, delivered to your door. Because shopping smarter shouldn't cost the Earth.